About us

We Are Junky

We Are JUNKY

Welcome to JUNKY-FITNESS, where we redefine what it means to thrive. Our mission is to empower individuals to build stronger bodies, sharper minds, and a healthier planet. We’re more than just a fitness brand—we’re a movement dedicated to transforming lives through our ethos:

Body, Mind, Planet

At JUNKY-FITNESS, we believe that true strength isn’t just about lifting weights—it’s about longevity, resilience, and a commitment to holistic health. That’s why we created the

Bulletproof Protocol

, a revolutionary training program designed to help you achieve your full potential. By emphasizing injury prevention, functional strength, and sustainable progress, we provide the tools for you to cultivate a durable, athletic body built to thrive for years to come.

But our commitment doesn’t stop with the physical. We’re here to inspire

creative thinking and personal growth

, encouraging our community to explore new ideas, break through mental barriers, and embrace life with curiosity and courage. At JUNKY-FITNESS, we champion a mindset of resilience and freedom, where challenges become opportunities, and every step forward is an achievement.

Our vision also extends to the world we all share. Through our

eco-conscious operations

, we source our JUNKY clothing line from organic and recycled materials, ensuring our products reflect our respect for the planet. Additionally, we proudly donate

5% of our profits

to environmental organizations, supporting critical initiatives that protect and restore our natural world. We believe fitness and sustainability go hand in hand, creating a better future for both individuals and the Earth.

JUNKY-FITNESS isn’t just a brand; it’s a way of life. We are here to build a community of forward-thinkers and go-getters who care about their health, their growth, and their impact on the planet. Together, we can create a legacy of strength, creativity, and sustainability.

Welcome to the movement.

Welcome to

JUNKY-FITNESS

Our Founder

Our Founder: Archie-Blu Cupper

JUNKY-FITNESS was born from a passion for transformation—both personal and planetary. For Archie-Blu Cupper, the founder of JUNKY-FITNESS, this journey began with two powerful realizations: the world around us is struggling, and we each have the ability to make a difference. JUNKY is Archie-Blu’s way of giving back to nature while empowering people to lead healthier, stronger lives.

With over a decade of experience in the fitness world, Archie-Blu has trained everyone from beginners taking their first steps in the gym to professional athletes chasing elite performance. This journey wasn’t without its challenges. From facing injuries to battling periods of low motivation, Archie-Blu knows firsthand the obstacles many encounter on the path to wellness. But through these experiences came invaluable lessons—about movement, longevity, and the mindset needed to thrive.

JUNKY-FITNESS represents the culmination of these learnings. Archie-Blu developed a unique, holistic training approach focused on building true strength, increasing athleticism, and helping others live longer, healthier lives. The

Bulletproof Protocol

, JUNKY’s signature program, is designed to help individuals not just reach their goals but exceed them—whether that’s lifting more, moving better, or simply living with more vitality.

Beyond fitness, Archie-Blu’s vision extends to building a community of like-minded individuals who care deeply about their own growth and the health of the planet. Through JUNKY-FITNESS, Archie-Blu aims to inspire a movement of resilience, creativity, and sustainability—a collective that thrives together while making a lasting impact on the world around us.